SEC v. Bauer, __ F.3d __, 2013 WL 3779906 at n.3 (7th Cir. 2013) (citing Mercer Bullard, Insider Trading in Mutual Funds, 84 Oregon L. Rev. 821 (2005)) 

In re State Street Bank and Trust Co. Fixed Income Funds Investment Litigation, 774 F.Supp.2d 584, 594 (S.D.N.Y. 2011) (citing Mercer Bullard, Dura, Loss Causation, and Mutual Funds: A Requiem for Private Claims? 76 Cin. L. Rev. 559 (2008))

Named by Investment News as one of the nation’s 20 top influencers in the financial services industry (along with U.S. Senators Dodd and Kohl, U.S. Rep. Paul Kanjorski, SEC Chairman Mary Schapiro, FINRA Chairman & CEO Rick Ketchum, NASAA President Denise Crawford) (Dec. 13, 2009)

Named by Registered Rep. Magazine as one of the “Ten to Watch in 2004.”  See The Reformation, Registered Rep. at 24 (Aug. 2004)

Named one of four “Fund Titans” for 2004 by a mutual fund trade publication.  See Alison Sahoo, Fund Titan: Mercer Bullard, Gadfly on a Mission, (Jan. 23, 2004)

Cited by BusinessWeek for leading the fight for shareholders’ rights.  See Amey Stone, For Investors, the Blessed and the Basted, BusinessWeek Online (Nov. 26, 2003)

Cited by CBSMarketWatch for advocacy on behalf of mutual fund shareholders. See Paul Farrell, Heroes and Villains in Fund Reform, CBSMarketwatch (Dec. 1, 2003)

Named by Investment News as one of the most powerful voices in the financial services industry. See Keith F. Girard, The Power Elite 25, Investment News (Mar. 19, 2001)

Featured in a segment about the mutual fund scandal on The NewsHour with Jim Lehrer (filmed at the University of Mississippi, Oct. 11, 2003) (video available at

Selected press references to: Mercer Bullard, Geoffrey Friesen & Travis Sapp, Investor Timing and Fund Distribution Arrangements (Dec. 2007):

  •  What Investors Wish for Most, Corpus Christi Caller-Times (Aug. 8, 2010); Larry MacDonald, Canadian Business Online (Aug. 28, 2008); Gail Liberman, Study Finds Broker-Sold Funds Stress Advice, Trail Returns, Palm Beach Daily News (May 11, 2008); Ron DeLegge, Radio Interview (Jan. 17, 2008); Barbara Mlotek Whelehan, Boomer Bucks, (Jan. 9, 2008); Investor Timing and Fund Distribution Channels, Advisor Perspectives (Jan. 2008); Index Fund Investors Remain Steady, Reap Higher Returns, Money Market Exec. (Dec. 28, 2007); Eleanor Laise, Index-Fund Tortoises Are Long-Term Winners, Wall Str. J. (Dec. 23, 2007); Barrie Dunstan, Smart Money, Australian Fin. Review  (Dec. 21, 2007); Study Says Distribution Methods Affect Bottom Line, Fund Action (Dec. 21, 2007); Jonathan Chevreau, Chasing Results Comes at a Cost, Fin. Post (Dec. 18, 2007); Dan Jamieson, Brokers Unload on Fund Study Findings, Investment News (Dec. 17, 2007); Purchasing Mutual Funds Through Brokers of Little Benefit: Study, Money Management Exec. (Dec. 10, 2007); Dan Jamieson, Load funds, Brokers Bashed by Study, Investment News (Dec. 6, 2007); Timing the Market Weighs Down Load Funds, Study Says, Fund Directions (Dec. 2007)

Selected press references to: Mercer Bullard and Edward O’Neal, The Costs of Using a Broker to Select Mutual Funds (Nov. 2006):

  • Terry Diehl, Try to avoid the three big mistakes of investing, Daily Record (Rochester, N.Y.) (May 7, 2008); Karen Hube, How to Avoid the Three Big Mistakes, Barron’s (Mar. 10, 2008); Buying Index Funds Through Broker Is Costly, Study Shows, St. Petersburg Times (Dec. 24, 2006); Tim Paradis, Expenses For Index Fees Can Vary Widely, Especially if a Broker Is Involved, (Dec. 19, 2006); Kathy Kristof, When Funds Are a Good Deal – For Your Broker, (Dec. 18, 2006); David Nicklaus, Study Shows Brokers’ Advice Can Be Expensive, St. Louis Dispatch at B1 (Dec. 1, 2006); Joe Morris, Brokers Add Big Premium to Indexers, (Dec. 1, 2006); Danielle Kost, Investors Pay More for Broker-Sold Index Funds, Report Says, Bloomberg News (Nov. 30, 2006); Are you paying too much for that index fund? (Nov. 30, 2006)

Featured in:

  • A Spade a Spade: Mercer Bullard’s Dissection of Proposed Fiduciary Legislation Offers Way Forward for Fiduciary Rulemaking, Institute for the Fiduciary Standard (May 30, 2013)
  • Bullard on the 401(k) Plan Large Menu Defense, Securities Law Prof Blog (May 19, 2013)
  • Registered Rep Magazine: Law Students, Mercer Bullard Launch SRO For Investment Advisers, Registered Rep (Mar. 9, 2011)
  • Sara Hansard, Bullard to Lead Fiduciary Subcommittee of SEC Investor Advisor Committee, Investment News (Sep. 16, 2009)
  • Jonathan Burton, Holding Mutual Funds to the Fire: Investor Advocate Mercer Bullard on Independent Boards and Greedy Brokers, MarketWatch (Mar. 26, 2007) (Q&A) (also appearing in Barron’s)
  • A Crusader for the Small Investor: Mercer Bullard, Money Magazine 28 (May 2006)
  • Sara Hansard, States Should Stay Out of 529 Biz, Fund Watchdog Says, Investment News (Oct. 31, 2005)
  • Bullard: SEC Should Sue Fund Directors, Fund Directions (Aug. 1, 2005)
  • Mercer Bullard: President of Fund Democracy, Fund Action (July 11, 2005) (Q&A)
  • Tony Chapelle, Mercer Bullard Puts the Bite on Broker Issues, On Wall Street 60 (March 2005).
  • Matt Andrejczak, Fund Crusader: Bullard Confronts an Industry — and Its Regulators, CBSMarketwatch (Jan. 22, 2004) (Q&A)
  • The Mutual Fund Scandal, 25 Bottom Line Personal 3 (Jan. 15, 2004) (Q&A)
  • Debra Ryono, Mutual Antipathy, Worth at 47 (July 2004) (Q&A)
  • Becky Gillette, Law Prof a Leading Advocate for Mutual Fund Shareholders, Miss. Bus. J. 20 (Nov. 23-24, 2003)
  • Stephen Schurr, The Good, Bad and Criminal Among Mutual Funds, (Oct. 14, 2003) (Q&A)
  • Jane Wollman Rusoff, Wake-Up Call for the SEC, Research Magazine (July 2003)
  • Maryland Self-Dealing Directors Law and Other Mutual Fund Issues, Tom Greeves’ Fee-Only Radio Show (Apr. 17, 2001)(audio abstract)
  • Suzanne Riss, Basement Crusader, Ticker Magazine (Jan. 2001)
  • Eric Winig, Lawyer Wants SEC to Probe Mutual Funds, Washington Business Journal (Dec. 15 – 21, 2000)
  • Bullard Calls for Industry Change, Mutual Fund Market News (Dec. 5, 2000) (Q&A)
  • Robert Barker, The Unsung Hero of Fund Investors, Business Week (Nov. 27, 2000)
  • Vern Hayden, Ex-SEC Official an Effective New Voice for Fund Owners, (Oct. 4, 2000)
  • Stephen Garmhausen, Ex-SEC Official Aims to be Watchdog for Fund Industry, (May 23, 2000)
  • Tony Chapelle, Mercer Bullard Puts the Bite on Broker Issues: An Investor Advocate Fights for More Disclosure from Mutual Funds and Brokers Alike, on Wall Street (Mar. 1, 2005)
  • Alison Sahoo, Fund Titan: Mercer Bullard, Gadfly on a Mission, (Jan. 23, 2004) (article)
  • Colin Dodds, Ignites Names Fund Titans for 2003, (Jan. 20, 2004) (article)
  • Stephen Schur, The Good, Bad and Criminal Among Mutual Funds: Q&A With Mercer Bullard, (Oct. 14, 2003) (abstract article)